Casual Club, Serious Swag.
Zephyrs Run ClubPortland, Oregon, USA — 2019
A bit o’ swag for a running group crazy about cadence but more focused on clicking mice than pounding pavement.
A custom, Prefontaine level typeface with a classic kick but only a slightly wider-than-average kerning.
What is a zeph-yr -
Denoted by a simple handrawn sapling - symbol of strength in numbers, unwavering in its resistance to the elements, stronger once it’s been tested, and better looking than most of its fellow species.
A delicate dance done together, choreographed throughout long hot days and cool evenings, culminating in a sandy discotheque of dread and sweat.
Mostly concerned about details like shadow lines, thermal efficiency & graphic standards rather than tempo, dynamic stretches, or muscle activation.
Wait until you see.....
the....(only slightly faster than average)....
︎ Portland — Oregon
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