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Research x Amphibians




The Harden Lab


Identity design for an ecological research lab organized by a Professor of Biology at Benedictine University in Chicago.  Their research centers around reptiles and amphibians.





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Identity Design
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The hexagonal “H” brandmark is inspired by the beautiful concentric markings on the Eastern Diamondback Terrapin - a species of turtle known for residing in waters that are both salt and fresh.  This bi-directional life is chracterized by the shape of the H which implies both a left and right pointing arrow.  


 












︎ Portland — Oregon

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