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Semilla Mexican Food Truck

Semilla is a food truck in Charleston, South Carolina serving up Mexican-style street food.  Initially conceived as a contemporary brick and mortar restaurant called Seed, Semilla evolved (”seed” in Spanish) as a food truck and thus, a more marketable jumping off venture for the owners.  Always on the move, Semilla captures its fans by bringing the deliciousness to them.  Tacos on wheels.  

Using a consistent typeface and color scheme, simple ads were created to help promote the new truck - they are visually aligned based on the three syllables of “Semilla” consistently displaying only 3 lines per ad.

JMD designed the full brand identity for Semilla using custom typography as well as signage for the truck, social media marketing,  merchandise design, and copywriting.

© Joe McNeill Design.  All Rights Reserved.  2018    
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