Semilla Mexican Food Truck
Semilla is a food truck in Charleston, South Carolina serving up Mexican-style street food. Initially conceived as a contemporary brick and mortar restaurant called Seed, Semilla evolved (”seed” in Spanish) as a food truck and thus, a more marketable jumping off venture for the owners. Always on the move, Semilla captures its fans by bringing the deliciousness to them. Tacos on wheels.
Using a consistent typeface and color scheme, simple ads were created to help promote the new truck - they are visually aligned based on the three syllables of “Semilla” consistently displaying only 3 lines per ad.
JMD designed the full brand identity for Semilla using custom typography as well as signage for the truck, social media marketing, merchandise design, and copywriting.