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Growing a seed idea into a local establishment.


Charleston, South Carolina, USA — 2017

With humble beginnings as a food truck, Semilla has grown to become a staple in the Westside neighborhood of Charleston, South Carolina. 

Serving up Mexican-inspired cuisine, the sibling-owned establishment continues to dish out delicious eats from the truck, the shop, and catering events.

Using a consistent typeface and color scheme, simple ads were created to help promote the new truck.  All are visually aligned based on the three syllables of “Semilla” consistently displaying only 3 lines per ad.

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