Growing a seed idea into a local establishment.

Semilla
Charleston, South Carolina, USA — 2017With humble beginnings as a food truck, Semilla has grown to become a staple in the Westside neighborhood of Charleston, South Carolina.
Serving up Mexican-inspired cuisine, the sibling-owned establishment continues to dish out delicious eats from the truck, the shop, and catering events.














Using a consistent typeface and color scheme, simple ads were created to help promote the new truck. All are visually aligned based on the three syllables of “Semilla” consistently displaying only 3 lines per ad.














