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Jumpstart Reading




Jumpstart is a teacher-led reading improvement service for young kids in Michigan.  




Developing friendly patterns and shapes reinforced the identity and helped kids associate the two in a playful manner. 





By stacking the words Start and Reading, the design allows the viewer to focus on the phrase “Start Reading” - an important concept for the brand.





JMD designed a primary identity for Jumpstart Reading complete with color palette, secondary design elements and patterns and business cards.  
︎ Portland — Oregon

 ©   Joe McNeill Design.  All Rights Reserved.  2018    
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