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Helping kids turn pages.

Jumpstart Reading

Michigan, USA — 2015

Jumpstart is a teacher-led reading improvement service for young kids in Michigan.  

Developing friendly patterns and shapes reinforced the identity and helped kids associate the two in a playful manner. 

By stacking the words Start and Reading, the design allows the viewer to focus on the phrase “Start Reading” - an important concept for the brand.

︎  Portland — Oregon    ︎

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Joe McNeill Design   ©  2012—2024

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