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Encouragement for kids.

Jumpstart Reading

Jumpstart is a teacher-led reading improvement service for young kids in Michigan.  


Identity Design

Developing friendly patterns and shapes reinforced the identity and helped kids associate the two in a playful manner. 

By stacking the words Start and Reading, the design allows the viewer to focus on the phrase “Start Reading” - an important concept for the brand.

︎ Portland — Oregon

 ©   Joe McNeill Design
All Rights Reserved  2019

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