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Jumpstart Reading

Jumpstart is a teacher-led reading improvement service for young kids in Michigan.  

Developing friendly patterns and shapes reinforced the identity and helped kids associate the two in a playful manner. 

By stacking the words Start and Reading, the design allows the viewer to focus on the phrase “Start Reading” - an important concept for the brand.

JMD designed a primary identity for Jumpstart Reading complete with color palette, secondary design elements and patterns and business cards.  
︎ Portland — Oregon

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