Helping kids turn pages.
Jumpstart ReadingMichigan, USA — 2015
Jumpstart is a teacher-led reading improvement service for young kids in Michigan.
Developing friendly patterns and shapes reinforced the identity and helped kids associate the two in a playful manner.
By stacking the words Start and Reading, the design allows the viewer to focus on the phrase “Start Reading” - an important concept for the brand.
︎ Portland — Oregon
Proudly Running on Cargo
Joe McNeill Design © 2012—2023
T + 001 727 452 8771