How To Beast
How To Beast is the online presence of David De Las Morenas - personal fitness trainer and popular YouTube Vlogger based in Boston, Mass - offering physical training and nutrition advice as well as lifestyle and confidence coaching.
On The Web
Along with the new identity, Brand Guidelines were established to facilitate future growth as a multi-faceted lifestyle and apparel company.
Sheets from the Style Guide shown below highlight the core values of the brand. These guidelines help the client move the brand forward while keeping the identity and soul of the initial concept alive.
JMD completed a full-rebrand for How To Beast including a Style Guide, apparel design, social media system & logo animation by the incomparable, Tyler Short.