A doctor-administered practice, Dripsy is focused on using IV drip therapy to address healing and mental health treatment. With the advent of new science in the support of drugs historically listed as illegal substances, Dripsy is helping to change the narrative around these types of initiatives within the medical field and mental health space. Addiction, depression, anxiety, and other mental health issues are on the table for these alternative treatments.
Understanding this alternative treatment and its storied history - in America specifically - helped inform the approach to the identity design. The custom wordmark allows Dripsy to stand on its own in a busy marketplace. The drip “burst” is derived from basic geometric shapes and is combined with repeated petals or bursts akin to shapes and fractals found in nature.