A climb up the visual ladder for an experienced roofing contractor in PA.

Cooper Roofing

Philadelphia, Pennsylvania — 2017

Brand refresh for a commercial and residential roofing contractor. Serving the Philadelphia area and surrounding mid-atlantic region, the company looked to modernize their visual identity after many years employing a more mom-and-pop approach.  

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Paired with a customized fat face serif display font, the C-roof logo provides a contemporary balance to the flashy wordmark. Reusing the tagline, we were able to nestle it in below the wordmark, existing in a more tertiary manner.