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Evolving a scrappy kitchen concept.


Bodega Todo


Bodega Todo, or BoTo for short, is the exciting new consolidation of three food truck concepts under one roof.  Together, Semilla, Street Bird, & Charleston Burger Co., occupy the former Semilla dining space in a new commissary kitchen concept.   Born during the food & beverage mess of 2020, the kitchen’s efforts focus primarily on takeout & delivery with a small outdoor seating component. 

Inspired by big city Bodegas and small street food vendors alike, the simple graphics and bold letterforms take cues from utilitarian design principles. The corner sign captures the attention of pedestrians coming from both directions and clean white vinyl decals allow room for the big picture windows to breathe, allowing visitors to peer inside easily.  

Services

Identity Design
Custom Typography
Menu Design
Copywriting
Merchandise
Social Media
Packaging
Business Cards
Marketing









Paired with hand-drawn, colorful illustrations, the bold letterforms of the wordmark help soften the identity and provide a whimsical approach to the offerings of the store. 







︎ Portland — Oregon

Joe McNeill Design   ©  2021    



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