Semilla Mexican Food Truck

Semilla (pronounced Seh-Mee-Yah) is a food truck in Charleston, South Carolina serving up Mexican-style street food.  Initially conceived as a contemporary brick and mortar restaurant called Seed, Semilla evolved (”seed” in Spanish) as a food truck and thus, a more marketable jumping off venture for the owners.  Always on the move, Semilla captures its fans by bringing the deliciousness to them.  Tacos on wheels.  

Using a consistent typeface and color scheme, simple ads were created to help promote the new truck - they are visually aligned based on the three syllables of “Semilla” consistently displaying only 3 lines per ad.

JMD designed the full brand identity for Semilla including signage for the truck, social media marketing, 
Joe McNeill Design, Portland — Oregon. © 2017.  
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